Love this bit of info. Saved (posted) for posterity.
13 Ways to get press when you launch your startup
I outlined 16 must have customer acquisitions techniques for startups in a post last month. One of the most important techniques comes in the form of Public Relations and I think it’s important enough to warrant its own article. PR is how you launch companies, build buzz, and get valuable attention that ranks well above the noise of buying advertising. For example Apple only aired the 1984 ad once, but received over five million dollars of free publicity due to everyone talking + airing the ad again on the news. Like anything worth striving for in life, getting attention from the press is hard, but if you attack it with the right approach, it becomes fairly easy to do. We’re launching a new version of Padpressed later this week and I thought I’d share some tips I’ve learned over the years.
A lot of entrepreneurs ask me how I got on TechCrunch with PadPressed, so I included the exact email I used to pitch and get on TechCrunch at the end of the article with some notes.