Unrealistic Expectations

I’ve been having a hard time getting re-motivated or at least sustaining a level of motivation in the last week. There are some things unrelated to anything technological that have been on my mind. To help me get re-engaged with my Internet start up thing, I decided to watch some of the video clips from the “Startup Lessons Learned” conference with Eric Ries (http://bit.ly/b0OD9i). Of those I’ve focused on are the presentations by Aardvark and KISSmetrics.

It’s interesting to go back and watch these videos because they feel like really good equalizers to the exuberance we can feel for launching our first product. A few of overriding perspectives that seem to constantly pop-up are these:
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Why hasn’t this been done yet?

I spend most of my day asking “Why”. Why is the sky blue? Why do otherwise smart people believe in dumb ideas? Why did someone at work make the decision to go left when it was obvious to me and everyone else that “right” was the correct direction. You could assume that by asking so many questions, a number of sort-of Well, DUH! ideas fall out of this process.

Beverage Containers

Why hasn’t a material been developed and widely adopted that allows Milk, soda, and juices to be distributed in containers with hyper-fast biodegradability (say 6 months or less)? Recycling has been around for 30 or 40 years I imagine and the technology to make materials that biodegrade at a reasonably fast rate have been around even longer. So why is it when I go to the grocery store, I’m still buying my milk in containers that take 100 years Continue reading Why hasn’t this been done yet?